Baidu is China’s main search engine and is one thing that a business must seek to gain popularity with an audience in China. You must see that your presence is noticed in Baidu Webmaster Tools. The Baidu Webmaster Tools are the core tool from which you get to understand how well your website ranks on the search engine at Baidu. Adding your website to Baidu Webmaster Tools with the power of Rank Math streamlines your efforts to SEO; it helps improve your rankings and monitors the data of your website perfectly. This guide takes you through each step of adding your website to Baidu Webmaster Tools using Rank Math, along with some really valuable tips to maximize the visibility of your site within the Chinese market.
Why Baidu for SEO?
If you are interested in expanding your business in China, then knowing about Baidu is very important. Baidu dominates the Chinese search engine market and, hence, is the best portal for reaching the Chinese market. Google is not similar, since Baidu has its ranking algorithms and SEO guidelines which a website must follow for maximum efficiency. In-depth information about your performance within China is offered by Baidu Webmaster Tools, and that will help you make the right decisions and increase the visibility of your site even more.
Benefits of Using Baidu Webmaster Tools
Baidu Webmaster Tools, also known as Baidu Zhanzhang, consists of a variety of features that are necessary for efficient website management and optimization. Here is the list of benefits expected from it:
Keyword Monitoring: It will show you which keywords bring visitors to your website through Baidu.
Crawling and Indexing: Shows how Baidu crawls and indexes your pages so that they become searchable.
Traffic Insights: Learn more about your visitors, their sources, demographics, and behavior.
Website Health Monitoring: Track all issues related to your website such as broken links and server errors along with a solution to fix these properly to improve site performance.
Security Notifications: You would be notified of security threats, like malware or spam.
These are a must-know to understand your website performance and make adjustments to get better rankings on Baidu. Now, let‘s see how you could combine all these with Rank Math.
How to Set up Your Site on Baidu?
- Go to Baidu Webmaster Tools and sign into your Baidu account.
- Enter your website URL and whether your site is an HTTP or HTTPS site.
- Click on Next “下一步” once you are done with the above step.
- Then select your website’s industry categories.
- Copy the code under the HTML tag option.
Verify Your Website on Baidu With Rank Math
Once you have your website connected to Baidu, then you can verify your website on Baidu using Rank Math as follows:
1. Go to Rank Math SEO → General Settings → Webmaster Tools → Baidu Verification ID.
2. Paste the code in the Baidu Webmaster Tools.
3. Click on Save Changes.
You have now connected your website to Baidu Webmaster Tools. Now you can use the dashboard tools to configure your sitemap and robots.txt file.
